Music has always had a way of evolving alongside the industries it serves, and there’s perhaps no better example of this than the journey from traditional artist management to today’s media-focused music production. While artist management companies like Allied Artists were once solely focused on nurturing talent and guiding musicians’ careers, these days it’s all about creating audio magic for visual experiences—film, television, advertising, you name it.

But how did we get from managing artists to producing powerful soundtracks for the media that keeps us entertained? Let’s dive into how the shift from management to production not only changed the game but also set the stage for the next big movement in media.
Setting the Scene: Artist Management and Its Influence
Back in the day, artist management was all about representing talent, getting them gigs, and making sure their careers were on track. Companies like Allied Artists specialised in managing all the details so that musicians could focus on their craft. As the entertainment industry grew, however, so did the need for music—not just for concerts or records, but also for visual storytelling.
The connection between artist managers and media production became stronger as managers realised they could help their artists cross over into film and television. Think about it—when you hear a great piece of music in a movie or a catchy jingle in an ad, there’s a good chance that someone initially known for artist management had a role in getting that music there.
Music for Every Screen: The Evolution of Production
Fast forward to today, and the shift is pretty clear: where once managers were all about getting artists on stage, now the focus is on getting their music across screens. With the rise of streaming platforms, social media, and digital advertising, music production has had to evolve in response. It’s no longer just about creating hit songs—it’s about scoring a scene, enhancing a storyline, and making sure the audio is just as unforgettable as the visuals.
Today, the demand for custom scores, background music, and sound effects has skyrocketed. Every piece of media—be it a blockbuster film, an online video, or even a TV ad—needs music that connects with the audience on an emotional level. Modern music production studios, like those evolved from Allied Artists, are more about delivering these perfect moments of synergy between sound and visuals.
What’s Happening Now: Tailoring Music for Modern Media
The role of music producers today isn’t just about creating a soundtrack—it’s about understanding the emotional journey of viewers and creating music that drives it forward. We work closely with directors, advertisers, and content creators to craft audio experiences that stick with people long after the credits roll.
It’s a far cry from the days of artist management—but in many ways, it’s a natural evolution. We’re still working with talented musicians, only now we’re helping their work resonate with audiences in a totally different way—from that gripping moment in a film to that catchy ad tune that just won’t leave your head.
And the beauty of it all? The fundamentals haven’t changed. It’s still about matching the right music to the right moment—just as it was back when management was all about finding the right gigs. Now, it’s about finding the right atmosphere, enhancing the storytelling, and making sure that every single note contributes to a visual masterpiece.
The Future: Where Music and Media Meet
As the landscape of media continues to change, it’s clear that the role of music in visual storytelling will only become more significant. From immersive VR experiences to short-form content on social media, there’s no shortage of places where music can make a difference.
So, while Allied Artists may have started with managing gigs, the natural evolution has brought us here—to a place where music isn’t just heard, it’s felt in every piece of visual media out there. And that’s exactly where the magic happens.